For my multi-genre paper I have decided to design an advertisement to persuade students to stay in school. I read an article not too long ago about how Dallas is the second highest large high school district in Texas with the highest drop out rate. Ever since I read the article I feel obligated to do something to keep students in school, especially since I am going to be a high school teacher. I just feel like I had a good high school experience and I think that teenagers are missing out when they drop out of school. The advertisement is kind of going to be put together with a collage of a couple different pictures relating to school. The pictures will be the benefits of school as well as a set goal for school. This helps students to know that they will be working towards something and not just aimlessly taking classes. I feel like there would be a less possibility that students would drop out of school if they had a goal to work for.
The audience of this advertisement is going to be solely for students, not parents or teachers. I will be colorful, so that it catches the students’ attention. If it was a dull color, many students’ would pay no attention to it and the advertisement will have no effect on whether or not they stay in school. Also, the advertisement will have pictures of events that students look forward to most in their high school career. For example, when you are coming from middle school or junior high up to high school, most of the students are looking forward to the dances like the prom, the competition of athletics and attending athletic events, making new friends, and of course, the day you graduate! All of these events are pros that persuade students to stay in school, and they are also events that people tend to remember years after they graduate high school. Also, the emotion of the people in the advertisement is happy. All the people in the advertisement are smiling and are giving off this feeling that they love school.
Although I am going to put pictures of those events such as prom, athletic events, and friends, those pictures are going to be blurred in the advertisement. The advertisement is going to have its focal point around a couple students in their graduation gowns smiling and throwing their caps in the air because your goal in school is to graduate. The most enjoyable and memorable parts of school but however are just the benefits and not the goals in your schooling are going to be blurred in the background. I feel like expressing the advertisement would not be in any way lying to the students, yes school can be fun but you have to have a set goal to work towards!
The last little addition to my advertisement is the logo that will go along with it. An advertisement would be lost without its logo. I think I am going to have to go with an oldie but goody, “Be cool stay in school”. I think since this is guided toward young students it has to be kept simple; students don’t like confusing logos with hidden meanings. Also, I think it is important that the logo is in a “fun” font, and not some boring one. The pictures on the advertisement all have smiling people in them and if the logo was written in some boring logo it would take away from all the excitement that the advertisement is trying to reveal about school. All in all, the whole advertisement is trying to reveal to the students how rewarding school can be if you are willing to stay in it and work toward your goal of graduation.
